Welcome to the Blog of the French Marketing Association

For the French version: Le Blog de l’Association Française du Marketing

The Blog of the French Marketing Association is the place for findings and sharing new marketing perspectives based on academic research published in marketing journals…less the scientific complexity !

This blog has for vocation to put the results of the academic research within the reach of all the actors of the marketing community – academics, practitioners, consultants, journalists and students.

You will find articles accessible to the largest number presenting the last research in marketing published in:

  • Research and Applications in Marketing (RAM)
  • Marketing Decisions (DM)

Come to exchange and to discuss French academic research and to give your opinion to the future of the marketing in France and on the international stage!

Have a great read and feel free to comment and share!