The French Marketing Association (afm), regulated by the 1901 law, was founded in 1984 with the support of the National Foundation for Management and Education (FNEGE). The association has over 700 members among individual academic and institutions (companies and universities). The aim of the association is to stimulate, disseminate and communicate about scientific knowledge in marketing.
Each year, the French marketing association publishes more than 100 scientific research in its two journals of reference, Research and Applications in Marketing (RAM) and Marketing Decisions (DM), and during the Annual Congress held in May.
Regularly, the aim of the blog is to share with every experts in marketing – whether there are professional, consultant, or journalist – the most stimulating results to enhance marketing practices.
We hope that reading our blog will provide you new perspectives and the will to discover more on our website.