Category Archives: Branding

Back to the future: when brands use the past for future profits.

Consumers and brands…at a crossroad When Lacoste presents the edging attached to its clothing as an allusion to its tennis heritage, or when Samsung claims to create an emotional connection with its consumers by emphasising on its heritage, these two … Continue reading

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Goodbye my dear castle…or how to innovate with wine bottle design

Do you know Badoit Rouge or Vittel water bottle with a red cap? What a color for just a mineral water! Isn’t it? Yet, these two products represent a real success of two brand strategies aimed at standing out from … Continue reading

Posted in Branding, Communication, Consumption | Tagged , , , , , , | 5 Comments