Category Archives: Consumption

Are consumer associations still legitimate and trustworthy in the eyes of consumers?

At a time when the government wants to reduce grants granted to consumer associations by nearly 40%, consumer associations seem to lose the support of the State, which has been given for the last six decades. What about the consumers … Continue reading

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Tell me how you are doing and I will tell you where you are shopping.

The morale of French people… Barometer [1] of the degree of the optimism toward the general state of economy and the own financial situation of the French people is regularly brought to attention for its effects on sectoral or national … Continue reading

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Travel to Amapie. Discovering the three hidden worlds.

An AMAP is an association for maintaining rural agriculture aiming at preserving local farm. Their purpose is to support sustainable agriculture through social responsibility policies and ecological concerns. Since the creation of the first AMAP in 2001, their number has … Continue reading

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All equals in resistance?

Are we all equals when facing an influence attempt? Do we all have the same dispositions to push back or avoid a salesman trying to make us buy a product? To resist advertising arguments? To elude marketing traps? To prevent … Continue reading

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Made in “home”

When being local modifies consumers’ perception. In 2014, an IPSOS survey revealed that now, 70% of French consumed more local products than 2 years ago. Recession, repetitive food crises, social responsibility… many reasons come to mind as explicative factors. But … Continue reading

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Facing death to make you change your behavior in the face of climate risks: is fear in advertising a recipe that still works?

The tropical storm, Irma, which recently raged in the United States has once again brought to the fore the dire consequences of climate change. For a very large number of people, the succession of worldwide natural disasters (tsunami, hurricane, storm…)—more … Continue reading

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Marketing pressure under questioning: do loyalty program must consider consumers’ well-being?

Here is a well-established knowledge: loyalty programs compete hard to find the idea that will retain and conduct consumers to conclude their shopping.  For instance, gifts offered through the Flying Blue program of Air France can be obtained only under … Continue reading

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Marketing of Ethic or Ethical Marketing?

Nike sport shoes produced by children of 10 years old or by sweatshops (wherein workers are slaves exploited within immoral conditions), isn’t it ringing any bell? For 20 years, the brand is at the heart of controversial critics and has … Continue reading

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« Death Dealers »: how professionals legitimate their practices in these controversial sectors.

Legal restrictions keep popping-up within controversial sectors considered as harmful to health such as tobacco and alcohol. In line with numerous regulations issued from the 1991 Evin law (i.e. prohibition for smoking in public areas or for any form of … Continue reading

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Creative crowdsourcing: in search of memorable moments

How do you speed up the development of the first connected toothbrush when you are the biggest name in hygiene? Procter & Gamble Oral-B responded to this challenge by calling upon eYeka, a platform dedicated to creative crowdsourcing with some … Continue reading

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