Category Archives: Marketing Client

Are consumer associations still legitimate and trustworthy in the eyes of consumers?

At a time when the government wants to reduce grants granted to consumer associations by nearly 40%, consumer associations seem to lose the support of the State, which has been given for the last six decades. What about the consumers … Continue reading

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All equals in resistance?

Are we all equals when facing an influence attempt? Do we all have the same dispositions to push back or avoid a salesman trying to make us buy a product? To resist advertising arguments? To elude marketing traps? To prevent … Continue reading

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Marketing pressure under questioning: do loyalty program must consider consumers’ well-being?

Here is a well-established knowledge: loyalty programs compete hard to find the idea that will retain and conduct consumers to conclude their shopping.  For instance, gifts offered through the Flying Blue program of Air France can be obtained only under … Continue reading

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