The AFM blog
-
Join 5,290 other subscribers
Search
Social
AFM Twitter Timeline
My TweetsThe most popular articles
- From authentic luxury to counterfeit and back: what do generational logics do to luxury?
- "What if you offered your customers a game to engage them?" sounds like a good idea, but not just any game will do.
- Supersize me! On the effectiveness and ethics of persuasive technologies to promote physical activity
- Instagram, Tiktok, Snapchat…how effective is brand placement on social media?
- Collective intelligence...what if it all started from a forum post?
Archives
Tags
- alcohol
- applications
- bordeaux
- Brand
- Branding
- brand narrative
- choc
- cognitive load
- community
- consumer associations
- Consumer Culture Theory
- consumers
- Consumption
- crowdsourcing
- customers
- data collection
- design
- differentiation
- distribution
- Emotions
- employer branding
- environment
- ethic
- Experience
- fake
- food
- GDPR
- heritage
- Households
- humanitarian
- ideas
- identity
- incentive
- ingredients
- innovation
- INSEE
- knowledge
- legitimacy
- loyalty
- luxury
- marketing
- mental imagery
- nostalgia
- online reviews
- online shopping
- packaging
- past
- persuasion
- PLS SME
- Pressure
- product
- programs
- qualitative
- Qualitative methods
- Qualitative studies
- quantitative
- recruitment
- relationship marketing
- representations
- research
- Research methods
- retail
- semiotics
- Services
- smoking
- Social media
- sustainability
- teenagers
- trip advisor
- Trust
- visual representations
- waste
- well-being
- wine
- étiquettes
Tag Archives: humanitarian
To shock to incite donations, how far can we go?
The end of the year represents a particular time framework for communication campaign since it brings to light social causes next to Christmas advertisement. This year, the non-governmental organization (NGO) Médecins sans Frontières’ (Doctors without Borders) ads with trash images … Continue reading
The Blog of the French Marketing Association 