Tag Archives: employer branding

SMEs experiencing difficulties in recruitment need to polish their websites

Posted on 27 April 2023 by johannavolpert

Recruiting has become increasingly challenging, and many managers in charge of hiring new staff report difficulties in attracting candidates and impelling them to join. Though job boards have thrived in the past few years, recruiters tend to forget that their … Continue reading →

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“Do as I say, not as I do”: when a brand discourses and work experiences diverge

Posted on 15 February 2023 by stefnguyen

Howard Schultz, former CEO of Starbucks, says that the brand was built primarily with its employees. According to him, having passionate employees is the best way to meet and exceed consumer expectations. Like Starbucks, many companies want to turn their … Continue reading →

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