Tag Archives: community

“Happy as a coach in a branded community chat”, or the other side of some peculiar consumer engagement

Posted on 20 May 2022 by fpecot

On branded community chats, some consumers assume the role of coach to answer questions from other consumers. The platforms that support these chats set up a dedicated organization to support the volunteer commitment of these self-declared coaches. When it comes … Continue reading →

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Explaining immoral consumption behaviors among teenagers

Posted on 19 November 2021 by johannavolpert

Teenagers sometimes engage in immoral consumption behavior, such as changing prices or lying to obtain a discount. Teenagers’ sense of community, their creativity and their country’s culture may impact such behaviors. Teenagers are often scrutinized by in-store security since shoplifting … Continue reading →

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