Tag Archives: Experience

Digital didn’t get to me! (Signed the physical point-of-sale)

Posted on 31 May 2021 by mariongarniergem

Are you addicted to your smartphone, suffering nomophobia? In other words, do you have a phobia of being deprived of your mobile phone? Do you converse with chatbots, those virtual sales advisers? Are you ROBO? Or, are you a showroomer? … Continue reading →

Posted in Digital, Marketing Client, Retailing, Strategy | Tagged , , , | Leave a comment

What if physical stores differentiated from online stores in their ability to create memories?

Posted on 27 April 2021 by sarahmussol

There are those experiences we remember and those we forget; memory being, by nature, sometimes capricious. Very often, the memory of the experience is different from the lived experience because memory is dependent on processes of encoding, storage and retrieval … And yes, memory does not retain everything and as in any life experience, it forgets, transforms, rewrites history even if the individual is convinced that what he remembers is what he really lived. Continue reading →

Posted in Consumption, Retailing | Tagged , , | Leave a comment