The AFM blog
-
Join 5,290 other subscribers
Search
Social
AFM Twitter Timeline
My TweetsThe most popular articles
Archives
Tags
- alcohol
- applications
- bordeaux
- Brand
- Branding
- brand narrative
- choc
- cognitive load
- community
- consumer associations
- Consumer Culture Theory
- consumers
- Consumption
- crowdsourcing
- customers
- data collection
- design
- differentiation
- distribution
- Emotions
- employer branding
- environment
- ethic
- Experience
- fake
- food
- GDPR
- heritage
- Households
- humanitarian
- ideas
- identity
- incentive
- ingredients
- innovation
- INSEE
- knowledge
- legitimacy
- loyalty
- luxury
- marketing
- mental imagery
- nostalgia
- online reviews
- online shopping
- packaging
- past
- persuasion
- PLS SME
- Pressure
- product
- programs
- qualitative
- Qualitative methods
- Qualitative studies
- quantitative
- recruitment
- relationship marketing
- representations
- research
- Research methods
- retail
- semiotics
- Services
- smoking
- Social media
- sustainability
- teenagers
- trip advisor
- Trust
- visual representations
- waste
- well-being
- wine
- étiquettes
Tag Archives: fairness
360° equity: the new holy grail of customer experience management?
“Treat your employees fairly, so they will treat your customers fairly, and this will be more profitable for everyone.” It is the new mantra of service management that researchers Volker Kuppelwieser, Phil Klaus, Yeruda Baruch and Aikaterini Manthiou advocate for … Continue reading
Posted in Services
Tagged customers, employee, fairness, psychological contract, relationship marketing, Services
Leave a comment
The Blog of the French Marketing Association 