The AFM blog
-
Join 5,290 other subscribers
Search
Social
AFM Twitter Timeline
My TweetsThe most popular articles
Archives
Tags
- alcohol
- applications
- bordeaux
- Brand
- Branding
- brand narrative
- choc
- cognitive load
- community
- consumer associations
- Consumer Culture Theory
- consumers
- Consumption
- crowdsourcing
- customers
- data collection
- design
- differentiation
- distribution
- Emotions
- employer branding
- environment
- ethic
- Experience
- fake
- food
- GDPR
- heritage
- Households
- humanitarian
- ideas
- identity
- incentive
- ingredients
- innovation
- INSEE
- knowledge
- legitimacy
- loyalty
- luxury
- marketing
- mental imagery
- nostalgia
- online reviews
- online shopping
- packaging
- past
- persuasion
- PLS SME
- Pressure
- product
- programs
- qualitative
- Qualitative methods
- Qualitative studies
- quantitative
- recruitment
- relationship marketing
- representations
- research
- Research methods
- retail
- semiotics
- Services
- smoking
- Social media
- sustainability
- teenagers
- trip advisor
- Trust
- visual representations
- waste
- well-being
- wine
- étiquettes
Tag Archives: coach
“Happy as a coach in a branded community chat”, or the other side of some peculiar consumer engagement
On branded community chats, some consumers assume the role of coach to answer questions from other consumers. The platforms that support these chats set up a dedicated organization to support the volunteer commitment of these self-declared coaches. When it comes … Continue reading
Posted in Communication, Digital, Marketing Client
Tagged coach, community, Consumption, customers
Leave a comment
The Blog of the French Marketing Association 